The Coop That Roared Back
In the early 1990s, Atlantic City was a city in decline. Once a thriving resort town, it had seen better days. The casinos that lined its famous boardwalk were struggling to attract visitors, and many of them were on the verge of bankruptcy. But then, something changed.
The Coop, officially known as Resorts Casino Hotel, was one of the oldest and most iconic casinos in Atlantic City. Built in 1978, it had seen better days, but with a new management team at the helm, it https://chickencrossingroad.net/ began to undergo a massive transformation. The property was revamped from top to bottom, with new rooms, restaurants, and entertainment options.
The result was nothing short of miraculous. The Coop roared back to life, becoming one of the most popular destinations in Atlantic City once again. But what exactly led to its resurgence?
The Early Days
Resorts Casino Hotel opened on May 26, 1978, with a grand ceremony attended by Governor Brendan Byrne and other dignitaries. The property was built at a cost of $75 million, and it featured 500 hotel rooms, multiple restaurants, and a casino floor that offered all the classic games: blackjack, roulette, craps, and slots.
In its early days, The Coop was a thriving destination for gamblers and revelers alike. But as the years went by, it began to struggle. The rise of Las Vegas in the 1980s drew visitors away from Atlantic City, and many of the city’s casinos began to decline.
The Revamp
In 2011, Morris Bailey, a local businessman, purchased Resorts Casino Hotel for $82 million. Bailey had a vision for the property: he wanted to create a modern, sleek destination that would appeal to a new generation of visitors.
The result was nothing short of spectacular. The Coop underwent a massive renovation, with new rooms, restaurants, and entertainment options added. The casino floor was expanded, and new games were introduced.
One of the most significant changes made by Bailey was the addition of new amenities. A $25 million revamp included a new spa, fitness center, and pool area, making The Coop an even more appealing destination for non-gamblers.
The Return to Glory
So what exactly led to The Coop’s resurgence? There were several key factors at play:
- New Management : Morris Bailey brought a fresh perspective to the property, and his team worked tirelessly to revamp every aspect of the casino.
- Investment in Amenities : The addition of new amenities such as a spa and pool area made The Coop an even more appealing destination for visitors.
- Marketing Efforts : The Coop’s marketing team launched a series of innovative campaigns, targeting younger audiences and emphasizing the property’s unique offerings.
The results were almost immediate. In 2012, Resorts Casino Hotel reported its highest revenue in years, with over $300 million in gross gaming revenue.
A New Era for Atlantic City
The success of The Coop had a ripple effect throughout Atlantic City. Other casinos began to follow suit, investing in their own renovations and revamps. The city’s boardwalk was revitalized, with new shops and restaurants opening up.
Today, Atlantic City is thriving once again. Visitors from all over the world flock to its beaches, boardwalk, and casinos. And at the heart of it all is The Coop, a testament to the power of innovation and reinvention.
The Future
As we look to the future, one thing is clear: The Coop is here to stay. With ongoing renovations and expansions planned for 2023, Resorts Casino Hotel will continue to be a major player in the Atlantic City market.
And what about the rest of the city? Will other casinos follow suit, investing in their own revamps and renovations? The answer is already clear: several of Atlantic City’s top casinos have announced plans for significant expansions and upgrades.
Conclusion
The story of Resorts Casino Hotel is one of rebirth and renewal. From its humble beginnings as a small casino on the boardwalk to its current status as a major player in the Atlantic City market, The Coop has proven itself to be a true survivor.
As we look to the future, one thing is clear: the casinos of Atlantic City are here to stay. And at the heart of it all is The Coop, the iconic casino that roared back to life and paved the way for the city’s resurgence.